Rhetoric is defined as the art of effective or persuasive writing or speaking. Visual rhetoric is all around us and we see it multiple times a day in all sorts of uses. It's used in advertisement's for many, if not all, promotions. Visual rhetoric is used in politics, consumer advertising and company promotions. More recently and importantly, rhetoric has begun to appear in writing. Now days, it's a very important and vital aspect in writing and it is found everywhere.
There are a few different ways to use visual rhetoric in writing. Compare and contrast is one of the most effective. Describing similarities and differences in narratives adds great vision and depth to any writing. Another is cause and effect. This adds also adds a lot of depth as well as a nice flow. One use of rhetoric we've all seen without even knowing are called content and textual signatures. In any image or persuasive essay, there is an underlying structure and reoccurring trend that reveals a common undercover idea or thought. Okay, I've only got two more. I promise. Master narratives are common stories that are common to a country, religion, region or group of people. The last one I got is a persuasive theme. Those use persuasive appeals to people or groups to persuade to an idea. Okay, I'm done.
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